MAC FOUNDATION CREAM SKIN
Star Product: In case you haven't heard, skin tints are having a major moment, and it's one we have an inkling that this moment will last for years to come. This particular Allure editor (hi, it's Sarah talking about myself in the third person) reaches for Starrr's setting sprays - particularly the dewy option - to lock in makeup while still looking fresh as hell. We love that the Filipino American makeup artist stays true to his beauty philosophies, but if we're being honest, his makeup-removing product, the Go Off Makeup Dissolving Mist, also deserves its own spotlight. A fan of maximalist makeup, Starrr certainly doesn't shy away from baking, dramatic cat eyes and false lashes, and glam nails. Because the two original shades (West Coast and Best Coast) of the smooth and balmy cream sold out multiple times upon launching, the brand swiftly partnered up with makeup artist Jessica Smalls to expand the Bronzino range to five shades so everyone, regardless of skin tone, can find their perfect glow.Īh, Patrick Starrr, one of the OG YouTubers. It adds the perfect amount of glow to the hollows of your cheeks, forehead, eyelids, or wherever else you want some extra color. Star Product: Bronzino Illuminating Cream Bronzer ($20) picked up an Allure Best of Beauty Award for the undeniably dewy, vacation-like sheen it leaves on the skin. (By the way, Tower 28 boasts two skin-care-focused products, the SOS Daily Rescue Facial Spray and SOS Intensive Rescue Serum, which have both earned the National Eczema Association's Seal of Acceptance.) As someone who has suffered from severe eczema her entire life, founder Amy Liu has gone to extensive lengths to ensure that everyone can have fun with their beauty routine. As a result, they never cake, settle into textured areas, or, most importantly, exacerbate existing skin issues. Tower 28 is all about makeup designed for sensitive skin, which means its lineup of cream blushes, bronzers, and lip glosses are made with skin-soothing ingredients like green tea, aloe vera, and rosehip oil. To honor the contributions Asian entrepreneurs and beauty experts have made to the beauty industry at large, we're spotlighting some of our favorite Asian-owned makeup brands below that deserve your support each and every day. (If you're looking for specifically Asian-owned skin-care brands and Asian-owned hair-care brands, we have stories for those categories, too.) And more often than not, these entrepreneurs borrow upon their diverse upbringings and rich heritage as inspiration for their own carefully researched, thoughtfully designed products. That being said, it's absolutely worth celebrating the accomplishments of the founders who have trailblazed their way into the beauty world and launched makeup and hair-care brands that are truly innovative and often serve overlooked consumers. While it's important to always support Asian-owned brands regardless of what you see on the news, there are many countless organizations that are deserving of your time, money, and support in the ongoing battle to dismantle racism against the Asian American Pacific Islander (AAPI) community. the Chinese Exclusion Act, Japanese-American internment camps, etc.) and the inequities that minorities and marginalized groups continue to face every single day. It's been pervasive for centuries, and everyone has the duty to educate themselves on the history of often-law-enforced injustices (e.g. Anti-Asian discrimination (at worst, targeted violence and hate crimes) is nothing new. In fact, a lot of that work is being uncovered and shared through social media.
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Over the past few decades, many have grown their influence and popularity through less traditional means, while the mainstream beauty industry (and investors) saw their cultures and content as " too niche."Įven now, amid an increasingly accepting and even embracing industry, there's still more work to be done. But more importantly, we have to give credit to the influential Asian Americans sharing their in-depth knowledge, cultures, and visions through blogs, YouTube, Instagram, and other "democratized" platforms.
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Without imported Korean and Japanese brands like Etude House, Shiseido, and Hera, we wouldn't have witnessed the rise in popularity surrounding cushion foundations, popsicle-stain-inspired lip tints, and glass-skin primers. The American beauty industry wouldn't be what it is today without the influences of Asian beauty.